Behind the Scenes

Since its inception in 2009, EVOLVh has been at the forefront of clean haircare, blending natural and organic ingredients with scientific innovation to deliver high-performance products for all hair types. Founded by Boris Oak, whose passion for hair care began in his mother’s salon, the brand has consistently prioritized transparency, inclusivity, and efficacy. EVOLVh’s commitment …

We’ve been longtime supporters and enthusiasts of Ingredients®, and this month we are excited to take a deeper dive to shine a spotlight on the trailblazing work of Myriam Malka, Co-Founder and the formulator of Ingredients® Wellness. Myriam’s unique approach to formulating skincare products is nothing short of exceptional, positioning her as a true leader …

Since its initial launch, Ayuna’s Velo cream-serum has been a part of the Beauty Heroes curation delivering a uniquely textured environmental product with a luxurious experience. We’ve delivered it in our beauty discovery service and it has long enjoyed Hero-status. This year, Ayuna has leveled up its daytime Hero, advancing it into an 8-in-1 SupraSerum …

At Oio Lab, we harness the power of natural ingredients, known for their long history of use, and extracted with advanced technology — to deliver skincare solutions that offer proven and measurable results. Each product is created in Poland, in our in-house laboratory, led by a team of certified chemists and in cooperation with departments …

In the realm of skincare innovations, Ayuna unveils its latest masterpiece: NEED-LE Brightening Channeling Nectar, a groundbreaking serum designed to elevate luminosity, even out skin tone, and protect the skin’s microbiota. Aptly dubbed as “IPL in a bottle,” this transformative formula, originally introduced as ‘Terra Clara’, now finds its permanent place among the Ayuna collection, …

Not everyone can be an expert on ingredient safety, farming practices, manufacturing and packaging, and the ethical treatment of animals. But if you’re a Beauty Heroes customer, we’re guessing at least some of these things are extremely important to you, because you’ve chosen to shop a curation of brands meticulously selected for their safety and …