One brand, one full sized product? What’s the fun in that? Only 5 short years ago, when Beauty Heroes just launched, this sentiment was expressed more than once. In an era of sample boxes, our concept was disruptive, and it took time to earn your trust. Growth was slow but steady, and each month, as …
In our modern world of over-saturation an abundance of options and short attention span, it’s important to me that we stay connected to our values of conscious consumption. Rather than always introduce only new brands, I often fall back on a tried-and-true (and somewhat outdated) virtue: when I find a good thing, I stick with …
Ayuna wants us to pay more attention to our body. Inspired by the emerging field of psycho-dermatology that connects skin with our emotions, Ayuna introduces their concept of BEAUTIFULNESS, a discipline that adapts the teachings of mindfulness into the realm of beauty to stimulate the skin-brain connection through personal care. Their hypothesis is that reducing stress …
If you’ve been a part of the Beauty Heroes community, and a subscriber to our monthly beauty discovery service for any length of time, you’ve watched us evolve, constantly on the search for new beauty brands that are in line with our philosophy surrounding clean beauty, blue beauty and real beauty. I like to think …
It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy. I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh …
For those of you who have yet to discover Pursoma, you are in for a real treat. I have wanted to create a Discovery that features the transformative Pursoma treatment tools since the day I first discovered them myself. This month’s Limited Edition Discovery by Pursoma takes the fundamentals of self-care to a new level of …
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