Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and …
It’s a Heroic story, a little beauty brand that delivers big results. This is the tale of Blüh Alchemy. I first heard of this innovative brand from a trusted friend. A beauty veteran herself, she was impressed by the cellular extracted, exotic botanicals and the remarkable results on her skin. When the Founder of Blüh …
For those of you who have yet to discover Pursoma, you are in for a real treat. I have wanted to create a Discovery that features the transformative Pursoma treatment tools since the day I first discovered them myself. This month’s Limited Edition Discovery by Pursoma takes the fundamentals of self-care to a new level of …
You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more. I met Tara Pelletier, Co-Founder of Meow Meow …
From the moment I discovered Golde, it was a no-brainer, we had to feature it at Beauty Heroes. Golde checks all of the boxes for me—quality ingredients, intentional founder, noticeable benefits, delicious taste, mindful packaging. I first met Trinity Mouzon, Co-Founder of Golde, last year in New York City. I was moved by her courage to …
This month, it was difficult for me to focus on just one ingredient because I love both the raw Manuka honey and helichrysum, two of the superpower ingredients used to make this month’s Discovery so unique. As we take the time to better understand the benefits of using ingredients directly from nature, the more we’ll …
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