You may know Meow Meow Tweet by their whimsical name, or maybe you know of their Hero product — deodorant —a favorite of many clean deodorant converts. This quirky brand from upstate New York has absolutely mastered great deodorants, Meow Meow Tweet is about so much more. I met Tara Pelletier, Co-Founder of Meow Meow …
From the moment I discovered Golde, it was a no-brainer, we had to feature it at Beauty Heroes. Golde checks all of the boxes for me—quality ingredients, intentional founder, noticeable benefits, delicious taste, mindful packaging. I first met Trinity Mouzon, Co-Founder of Golde, last year in New York City. I was moved by her courage to …
This month, it was difficult for me to focus on just one ingredient because I love both the raw Manuka honey and helichrysum, two of the superpower ingredients used to make this month’s Discovery so unique. As we take the time to better understand the benefits of using ingredients directly from nature, the more we’ll …
I’ll admit, when Diane Reade, Modern Minerals Makeup Founder, told me she was creating a hair care line, I was surprised and skeptical. In the time I had known Diane, we never discussed hair care, but there was a magical spark in her voice that made me feel that she was confident in where she …
Jillian Wright, the co-founder of Indie Beauty Expo, was the first to introduce me to Beneath Your Mask. I remember when she sent me the text message, in which she made her love for the brand clear and said she couldn’t wait to introduce me and Dana. Jillian was right, I absolutely loved Dana after the first …
As with everything, the quality of any finished beauty product is dependent on the ingredients within, and this is ever more apparent with oils. There is nothing in a face or body oil that can mask the quality. It’s paramount. You may not think about all that is considered when oil blends are formulated, like: Source …
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