On a blustering, snowy day, I met Kristi Blustein, founder of KHUS KHUS in the warm and cozy Dushanbe Tea House in Bolder, Colorado. Though not conscious of it at the time, the sensorial contrast of our first meeting was not dissimilar to how I experienced KHUS KHUS; namely her Hero product, Bleu Body Wax. It’s unlike anything …
By Guest Author: Isabel Ramos, co-founder of AYUNA and Cosmetic Formulator + Green Chemistry expert By the end of the 20th century, chemists, in response to the awareness of the impact of toxic compounds and the consumer concerns, started to form a new way of understanding science and technology; the result was the principles now known as …
If you have the fortune to meet Axiology Vegan Lipstick Founder, Ericka Rodriguez, in person, you’ll quickly learn that for this California-born beauty, she’s not into playing small. A vegan since her tween years, Ericka has been an advocate against animal cruelty for as long as she can remember, using her voice to protect the …
There’s no question about it: Natural beauty is blooming, and in the grand scheme of things, this is a very good thing for all of us. It signals a movement towards greater awareness, discernment, transparency and advocacy. It’s pushing conventional personal care companies to clean up their act, and even if they never win clean …
When I stumble upon a new skincare or beauty brand, I start with Why. “Why did this Founder have to create this brand?” More often than not, there’s a compelling story that captivates me, and I immediately want to share it with the Beauty Heroes Tribe. But, when I first discovered LINNÉ Botanicals, my first …
A distinguishing factor of Indie Beauty brands is that more often than not, products are formulated based on the founders’ personal values. SkinOwl Founder Annie Tevelin so perfectly demonstrates this in the relaunch of her Hero product, Beauty Drops PM. When Annie discovered the high quality extract of Mangosteen that was not only the solution …
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