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Ingredient Intel

Myriam Malka in Lavender Fields

Deep Dive with Myriam Malka + Ingredients®

We’ve been longtime supporters and enthusiasts of Ingredients®, and this month we are excited to take a deeper dive to shine a spotlight on the trailblazing work of Myriam Malka, Co-Founder and the formulator of Ingredients® Wellness. Myriam’s unique approach to formulating skincare products is nothing short of exceptional, positioning her as a true leader …

Ayuna Velo [x]

The Ayuna [x] Factor

Since its initial launch, Ayuna’s Velo cream-serum has been a part of the Beauty Heroes curation delivering a uniquely textured environmental product with a luxurious experience. We’ve delivered it in our beauty discovery service and it has long enjoyed Hero-status. This year, Ayuna has leveled up its daytime Hero, advancing it into an 8-in-1 SupraSerum …

True Botanicals Phyto-Retinol Sleep Serum

Welcome to the Future of Retinol

Developing novel and ultra-advanced formulas in an oversaturated industry seems like an impossible task, but True Botanicals has just done it. Phyto-Retinol Sleep Serum, the newest True Botanicals launch, is an evening mask-turned-treatment serum and the world’s first skincare product formulated with new biopeptide, Peptilium®. Peptilium® is clinically proven to work 2x faster and better …

Ayuna NEED-LE

Introducing NEED-LE: Ayuna’s Groundbreaking Skincare Innovation for Luminous Skin

In the realm of skincare innovations, Ayuna unveils its latest masterpiece: NEED-LE Brightening Channeling Nectar, a groundbreaking serum designed to elevate luminosity, even out skin tone, and protect the skin’s microbiota. Aptly dubbed as “IPL in a bottle,” this transformative formula, originally introduced as ‘Terra Clara’, now finds its permanent place among the Ayuna collection, …

Ecocert Cosmos Organic Logo, Ecocert Logo, EWG Verified Badge, Made with Safe Ingredients Badge

Stamps of Approval; A Closer Look at Certifications

Not everyone can be an expert on ingredient safety, farming practices, manufacturing and packaging, and the ethical treatment of animals. But if you’re a Beauty Heroes customer, we’re guessing at least some of these things are extremely important to you, because you’ve chosen to shop a curation of brands meticulously selected for their safety and …