Ingredient Intel

At Beauty Heroes, we do things differently. Our monthly Discoveries are crafted just for us. Every formula is made fresh and shipped directly to our headquarters, where it’s hand-packed with care—no middlemen, no sitting on a shelf, no guesswork about freshness. Whereas with traditional products, preservatives pile up, and products are often designed for a …

Maya Chia Masters Haircare: An Exclusive Launch at Beauty Heroes Breaking news: Maya Chia is rewriting the rules of haircare, and Beauty Heroes customers get the first look. Clean beauty and advanced science come together to deliver a luxurious lineup designed to tackle thinning hair with precision and care. The new Maya Chia Power Fol …

Since its inception in 2009, EVOLVh has been at the forefront of clean haircare, blending natural and organic ingredients with scientific innovation to deliver high-performance products for all hair types. Founded by Boris Oak, whose passion for hair care began in his mother’s salon, the brand has consistently prioritized transparency, inclusivity, and efficacy. EVOLVh’s commitment …

We’ve been longtime supporters and enthusiasts of Ingredients®, and this month we are excited to take a deeper dive to shine a spotlight on the trailblazing work of Myriam Malka, Co-Founder and the formulator of Ingredients® Wellness. Myriam’s unique approach to formulating skincare products is nothing short of exceptional, positioning her as a true leader …

Since its initial launch, Ayuna’s Velo cream-serum has been a part of the Beauty Heroes curation delivering a uniquely textured environmental product with a luxurious experience. We’ve delivered it in our beauty discovery service and it has long enjoyed Hero-status. This year, Ayuna has leveled up its daytime Hero, advancing it into an 8-in-1 SupraSerum …

At Oio Lab, we harness the power of natural ingredients, known for their long history of use, and extracted with advanced technology — to deliver skincare solutions that offer proven and measurable results. Each product is created in Poland, in our in-house laboratory, led by a team of certified chemists and in cooperation with departments …