Developing novel and ultra-advanced formulas in an oversaturated industry seems like an impossible task, but True Botanicals has just done it. Phyto-Retinol Sleep Serum, the newest True Botanicals launch, is an evening mask-turned-treatment serum and the world’s first skincare product formulated with new biopeptide, Peptilium®. Peptilium® is clinically proven to work 2x faster and better …
In the realm of skincare innovations, Ayuna unveils its latest masterpiece: NEED-LE Brightening Channeling Nectar, a groundbreaking serum designed to elevate luminosity, even out skin tone, and protect the skin’s microbiota. Aptly dubbed as “IPL in a bottle,” this transformative formula, originally introduced as ‘Terra Clara’, now finds its permanent place among the Ayuna collection, …
Not everyone can be an expert on ingredient safety, farming practices, manufacturing and packaging, and the ethical treatment of animals. But if you’re a Beauty Heroes customer, we’re guessing at least some of these things are extremely important to you, because you’ve chosen to shop a curation of brands meticulously selected for their safety and …
Peptides; the buzz is undeniable, but there’s still some mystery as to what they are, what they do, and whether they’re worth the hype (spoiler alert: they are). To put it plainly, peptides are short chains of amino acids which then come together to form proteins that are the building blocks of our skin. They …
With the launch of Laurel Skin’s third compound (in a series of six), we thought it was time to pause and do a thorough introduction of this unique skincare concept. But before we dive in, it would be appropriate to briefly re-introduce the founder of the most tenured green beauty brand at Beauty Heroes. Founder …
Hydroxyapatite (aka HAp) may not be common in the oral care products at your local drugstore, but it is starting to gain popularity at dentists offices, wellness centers and of course at Beauty Heroes. All three of our oral care brands use hydroxyapatite in their toothpaste. Davids has one formula that uses the ingredient while …
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