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Ingredient Intel

All That Glitters Isn’t Gold: The Truth About Glitter In Makeup

Nothing signals a celebration quite like confetti. Glitter rain sprinkling down from the sky inspires nostalgia and hopefulness at once. Like fireworks you can actually feel, glitter confetti brings out the whimsy in all of us. As New Year’s Eve approaches and I’m planning my party outfit and makeup look, I’m reminded of this past …

The Road To Innovation: The Making of Hydration Boost Concentrate

I believe the measure of a values-based entrepreneur is what he’s willing to sacrifice in the name of integrity. By this definition, Josh Rosebrook is a leader among his peers. While I’ve always known that integrity is the cornerstone of his namesake brand, his latest endeavor is further proof of his impeccably high standards and …

Introducing GRAYDON SKINCARE: Fan-Girling, Phyto-Retinols and a DIY Ritual

When I met Graydon Moffatt, vegan chef, yoga instructor, beauty alchemist and Founder of the Canadian superfood skincare brand, Graydon Skincare, I was flooded with FOMO. Up until that moment, I had been missing out on one of the most trend-forward founders and results-driven botanical skincare brands on the market. I quickly made up for …

Discover Your Own BEAUTIFULNESS With AYUNA

Ayuna wants us to pay more attention to our body. Inspired by the emerging field of psycho-dermatology that connects skin with our emotions, Ayuna introduces their concept of BEAUTIFULNESS, a discipline that adapts the teachings of mindfulness into the realm of beauty to stimulate the skin-brain connection through personal care. Their hypothesis is that reducing stress …