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Saalt x Beauty Heroes: The most impactful beauty collab, period.

Perhaps you felt a little unsure about what to do or who to tell. Depending on where you were and who you were with, you may have felt a little nervous. (Would you be able to get the supplies you needed in time?) Or maybe you were raised by some woke folk who prepared you …

Blue Beauty: The Making of a Blue Beauty Brick and Mortar

She’ll be the first to admit it: the world doesn’t need another beauty store. But when Jeannie Jarnot, founder of Beauty Heroes, signed the lease in downtown, Novato, she was clear about one thing: this wasn’t going to be a run-of-the-mill retail shop with nothing more to offer than a bunch of shelves lined with …

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