Here’s some good news: As a consumer, you’re already on the winning team. That’s right: anyone with purchasing power is in the power seat. The ball is in your court. It’s your game to lose. All you have to do is know what victory looks like. Here’s a little game theory for the conscious consumer: …
Since its Beauty Heroes debut in November 2018, DINO Apparel has been one of my wardrobe mainstays, taking me from the office to errands to dinner with friends, not to mention my go-to uniform for near every single flight or road trip. A devotee of both form and function, Dino Apparel is versatile with designs …
Your mother was right all along: what’s worth doing is worth doing well. So, as an entrepreneur, I’m always looking at blue beauty companies that go the extra mile to do more than what’s expected, which is to simply put out a great product and turn a profit. The companies that truly inspire me are …
If you’ve been following along for a little while, you’ve heard us talk about Project Blue Beauty and our mission to celebrate and sell brands that are actively, consciously going blue. While Beauty Heroes has always been the leading champion of healthy beauty, we see a bigger wave forming on the horizon and it’s headed …
The Beauty Heroes Living Lighter Discovery is a compilation of zero waste lifestyle and beauty products. Learn more about how you can live lighter. Oprah said it. And when I saw Maya Angelou speak a decade ago she said it. “When you know better, you do better.” That has been my mantra ever since. If …
Clean cosmetics just entered another dimension, and the brand leading the way is Āether Beauty, an emerging color cosmetics line offering highly pigmented eye shadow palettes made with zero-waste materials (read: no magnets or mirrors). Effective immediately: clean, sustainable beauty is on the same plane as traditional beauty brands. When it comes to beauty and …
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