Eu’Genia Shea: All That Is Good

Eu’Genia Shea is a blue beauty brand at Beauty Heroes with social impact at the heart of its origins. Founded by Naa-Sakle Akuete in partnership with her mom Eugenia, this mother-daughter duo work with women’s cooperatives in Ghana to grow and process the highest quality, pure unadulterated shea butter. Eugenia, formerly the president of the global shea alliance, knows firsthand how important it is to keep shea butter production in Ghana, where the producers can earn fair wages and receive the maximum benefit from their crops, rather than send them off to other countries where they can be processed inexpensively and possibly blended with lesser quality oils. The name, Eu’Genia, just happens to be Greek for “the origin of goodness,” so they named their company Eu’Genia Shea, which perfectly encapsulates the essence of this woman-owned company.


Eu’Genia Shea centers on top-quality, pure shea butter, an extraordinary natural moisturizer that has many uses and has been used as a multi-functioning, multi-beneficial product for centuries. Pure, unrefined shea butter has a complex profile, rich in a variety of nutrients and vitamins, including A, E, F, and K. Powerfully restorative, yet gentle, shea butter is the natural answer to a skincare product that promotes holistic skin health as it moisturizes.

Eu’Genia Shea is a family-run enterprise, crafting products from shea nuts grown organically and processed using traditional methods, which keep all the nutrients of the butter intact.  Eu’Genia shea products are made without fillers and fragrance, making them superior to other shea butter brands that incorporate blends of oils and butters of lesser quality that are marketed and sold as a shea butter product.

What Is Shea Butter?

Shea butter is a product of the nuts of the shea tree, also known as the Karité tree. This tree produces nuts that can be crushed and boiled to produce an extract – a rich unctuous oil, known as shea butter.

Shea butter is primarily composed of a number of complex, largely colorless fatty acids, including oleic acid, linoleic acid, stearic acid, palmitic acid, and others. These fatty acids are readily absorbed into the skin and can provide an impressive suite of benefits to users.

Benefits of the Shea Butter

Eu’Genia Shea enables us to reap all the benefits inherent in this perfect nut seed oil. The following are some of the most commonly recognized benefits of shea butter, which you will find perfectly poured into Eu’Genia Shea’s square tins.

  1. It’s an all-around, all-body moisturizer.

One of the most popular uses for shea butter is as a long-lasting, multi-purpose moisturizer. It can be applied to skin anywhere on the body to moisturize the skin and also to reduce the effects of dryness and cracking. This makes shea butter a popular remedy for cracked hands and feet and can be used on anyone from chefs to athletes. A powerful emollient, shea butter is also widely used to keep skin feeling soft and supple. It can be used on a daily basis, on everyone from babies to the elderly.

  1. It reduces feelings of inflammation of the skin.

Shea butter also contains a rich portfolio of antioxidants, inflammation-reducing phytochemicals, and more. It’s even been said that shea butter is antimicrobial and antifungal, and can help with specific skin conditions.

The symptoms of other more general conditions like sunburns, cuts, and dermatitis may also potentially be soothed with shea butter, which can help to reduce the appearance of redness, irritation, swelling, and discomfort.

  1. It fights stretch marks.

Another amazing use of shea butter is to diminish the appearance of stretch marks, particularly among expectant mothers. This is one of the reasons that Eu’Genia Shea developed their pregnancy strength shea butter, which has a higher concentration of pure, unadulterated shea butter – don’t let the small size deceive you – the little tin will last for months.

Shea butter can improve the skin’s feeling of elasticity and can promote collagen production. Use the Eu’Genia Everyday shea butter on larger body parts, and use the Eu’Genia Shea Pregnancy Strength shea butter on localized areas where you can visibly see stretch marks.

  1. It’s also known for its anti-aging properties!

Shea butter, which contains a blend of antioxidants as well as vitamins A and E in abundance, may also help to lessen the appearance of aging in the skin. It helps to prevent free radical damage that advances the appearance of aging and, since it helps improve the experience of collagen and elasticity, will keep your skin feeling firmer, smoother, softer, and younger. A shea butter regimen might just become the secret weapon of your anti-aging arsenal.

  1. Itchy? Peeling skin? Eu’Genia Shea may be able to help!

Shea butter has been widely represented as one of the most effective natural moisturizers for the skin, which raises another powerful benefit: it can soothe itchy or peeling skin and has been loved by those suffering from chronic psoriasis and eczema. In these instances, apply Eu’Genia Shea Dermatological strength shea butter, which also has a higher percentage of pure unadulterated shea butter. Whether or not your skin appears red and inflamed, dry, scaly, or itchy, skin can be treated with soothing shea butter. You can also apply shea butter to the lips, especially dry, cracked lips in need of deep repair.

How to Use Eu’Genia Shea Products

Eu’Genia Shea products, with their clean and pure ingredient profiles containing shea butter, moringa oil and baobab oil, can also come in tins blended with a small amount of essential oil, like lavender or grapefruit, for a beautiful scent. The product is easy to use, simply rub a small quantity of the formula in your hands until the shea butter is melted and then apply to the affected area as needed to moisture, soothe and fortify. Repeat as needed, the process is simple!

Learn More

To learn more about the wonderful benefits of shea butter or about Eu’Genia products and how they can be used, please feel free to contact us at We’ll answer your questions and even provide personalized recommendations or tips if you like!

Also, make sure to connect with us on our social platforms, Facebook, Instagram, Twitter, and YouTube, where you can connect with us using #BeautyHeroes. Follow us and never miss any new releases or developments!