Green beauty has come a long way since the early days of Beauty Heroes. I’ve watched brands grow, evolve, follow trends, avoid trends, fail, succeed and more. Of all the ways brands can determine their next right step, their next Hero product, the best way is to listen to their customers. Creating a brand that is truly inclusive can be a challenge, especially for a haircare brand. It involves addressing the needs of all customers, with hair that’s curly, thick, fine, oily, frizzy, grey – the list goes on. Haircare brands know this well and most spend their resources in research and development to craft products that deliver on their promise. I think that hair care is the hardest category to formulate for, especially if you want to make it (truly) clean.
Over the past eight years I’ve watched Innersense grow from a small, indie brand to a category-leading haircare offering with a diverse, global customer base. What I’ve noticed is that what they do best is listen to their customers. So, in the last few months as they launched their Bright Balance and Clarity Collections, I took note. Here’s a brand that is working to address ALL of their customers’ needs. Impressive.
The Bright Balance Collection
Blond and grey hair is more susceptible to damage caused by sun, and other chemical and environmental factors that can damage the hair and fade its color, turning bright tones brassy and dull. Innersense rose to the task and after years of research and development, presented two antioxidant-powered, violet-colored formulas that neutralize brass and boost brilliance in blonde and gray hair while delivering deep hydration and cuticle-sealing protection, for hair that never dims its light.
Balance tone and brighten tresses with a deep violet-hued shampoo that gently cleanses while neutralizing brassiness. Apple and rice extracts boost moisture, nourish and strengthen, while witch hazel gently removes color-dulling buildup. Pure monoi oil, rich in vitamin E, acts as a fragrant, mood-boosting shield, providing hair enduring protection from oxidative damage.
Seal in moisture and keep color cool with a purple toning conditioner formulated with organic coconut and pumpkin seed oils that deeply condition, soften and minimize frizz. Antioxidant-rich rice bran oil prolongs color and shields strands from chemical and environmental stressors.
The Bright Balance Collection is the first, truly clean violet shampoo and conditioner available. What an accomplishment.
The Clarity Collection
Furthering their mission to be the most inclusive, truly healthy haircare brand, Innersense Organic Beauty launched into 2023 with a collection developed especially for anyone with common allergies or sensitivities, or who are sensitive to scents. Free from common allergens that can be present in essential oils, soy, lactose, tree nuts, seeds and gluten, The Clarity Collection is flush with an innovative blend of sensitivity-safe botanicals to cleanse, soften and strengthen and support hair growth and health.
Itchy, sensitive scalps can take comfort in this shampoo containing comfrey leaf, an herbal extract that is a master calmer used in traditional herbal medicine to soothe any sense of irritation and support healthy hair growth. Japanese Swertia is a traditional herbal extract used to increase circulation and promote a healthy scalp. Chufa Milk, also known as tiger nut milk, is well tolerated by those with traditional nut + seed allergies and is packed with essential fatty and amino acids plus minerals that support shiny healthy hair
An innovative blend of allergen-free ingredients makes up this ultimate-soothing conditioner. Apricot Kernel Oil bathes hair in an array of fatty acids to for shine and softness while colloidal oats deliver a feeling of instant calm to irritated, itchy scalp. Manuka Honey bathes hair in shine-enhancing enzymes and minerals and cranberry seed oil adds hair strengthening, allergen-free antioxidants and essential fatty acids.
The Clarity Collection is an allergen-free, sensitive-skin customer’s clean dream come true!
As always, all super-concentrated Innersense Organic Beauty formulations prioritize certified organic ingredients whenever possible and are free from polyquaternium ingredients, silicones, sulfates, synthetic fragrance and petroleum-based ingredients. The collections are available in sizes from 2oz. travel tubes through bulk liter sizes, so you can try before you buy the full size. How thoughtful.