Introducing Alpyn Beauty, a brand that embraces the unique qualities of wildcrafted botanical ingredients. The term ‘wildcrafted’ sounds earthy and natural, sure, but sourcing ingredients from the wild is a specialized practice, and one that’s been embraced and perfected by Alpyn Beauty. Not your typical wildcrafting, green beauty formulator, native Manhattanite and Founder of Alpyn Beauty, Kendra Kolb Butler, brings some big city street cred, but her company’s roots are in Jackson Hole, Wyoming. Butler, who handled marketing and PR in New York for companies like Dr. Dennis Gross, Givenchy and Clarins, was obviously no stranger to beauty. But after more than a decade in Manhattan, she found herself craving fresh air. So, she, her husband, their baby boy, their German Shepard, and a U-Haul headed west, landing in Jackson Hole.
It took one harsh winter for Butler to realize that the women of Jackson Hole (and beyond) needed skincare that could stand up to the fiercest of climates – from snapping cold to intense summer sun. Enchanted with the wild forests full of arnica and chamomile and the fields of lavender and sage, Kendra learned that these plants naturally adapted to the extreme weather conditions, making them resilient and attractive for a skincare line that she wanted to embody those same qualities, and Alpyn Beauty was born.
What’s So Wild about Alpyn?
Effectively, “wildcrafting” is the practice of harvesting plants from their natural or ‘wild’ habitat. In Alpyn’s case, that means the use of ingredients grown wild and picked fresh, straight from Kendra’s land backing up to the mountains of Jackson Hole. With wildcrafting, you can only harvest what nature provides, and luckily, when allowed to flourish in the wild, these native botanicals regenerate and grow in abundance. The botanicals aren’t certified organic, because they aren’t grown using any industrialized farming methods, so there are no pesticides and no interference from man, besides the harvest. Kendra found that the ingredients she harvested that could tolerate the extreme weather of Jackson Hole, when applied to the skin they react like they do in the wild–preserving, protecting and strengthening your skin for increased resiliency. That means skin looks, feels and behaves more youthfully. For botanicals that are not wildcrafted, Alpyn supports certified organic ingredient sourcing whenever available and is free from any bio-accumulative ingredients.
The Best of Both
Along with wildcrafted ingredients, Alpyn taps into some very modern civilization: the latest and most trusted breakthrough ingredients in modern science. Bakuchiol is a natural favorite – a gentle plant-based retinol alternative without the irritation that can sometimes be associated with synthetic retinol. Also rambutan, a super fruit that provides beautiful hydration and protection to skin. Alpyn takes the best of both worlds to effectively and gently address skin concerns and signs of aging.
True to its Roots
Alpyn’s mantra is to push the envelope on modern day skincare, making new discoveries to yield even more innovative, effective products and packaging. Along with naturally resilient plants and ingredients that are sustainably cultivated, packaging and materials are recyclable. Alpyn is going blue participating in 1% for the Planet, giving 1% of gross revenues back to planet positive initiatives. Way to go!
Out of the Wild
Beauty Heroes is excited to carry all of Alpyn’s top-sellers including:
Wild Huckleberry 8-Acid Polishing Peel, a skin resurfacing peel powered by 8 natural acids, bamboo powder and vitamin C.
Creamy Bubbling Cleanser features AHAs and papaya enzymes to refine pores and gently exfoliate.
Wild Nettle & Niacinamide Firming Serum is packed with plant-based vitamins, wild nettle and rambutan for a smooth, even-toned complexion.
Calming Midnight Mask with melatonin and wild dandelion works while you sleep to leave skin feeling firm, plump and restored.
And, Alpyn’s newest launch, Triple-C Brightening Bounce Cream, an antioxidant packed hydration surge day cream that gives skin a boosted, glowing and protected appearance that lasts all day.
Plantgenius® is an Alpyn proprietary ingredient complex backed with the hardest-working most resilient plants in the natural world–featuring ingredients like wild arnica and chamomile, borage, calendula and sage. Plantgenius products include:
Survival Serum to instantly illuminate skin while it fades the look of dark spots.
Melt Moisturizer with hyaluronic acid to hydrate, bakuchiol for fine lines and wrinkles and vitamin c for brightening.
Line-Filling Eye Balm a cushioning hydrating eye cream with bakuchiol and caffeine. All crafted to brighten, firm and protect environmentally challenged skin.