Josh Rosebrook’s Acid Trip

Hit after hit, Josh Rosebrook consistently delivers the goods. It’s the only brand to be featured in our Monthly Discovery 5 times, and from his first Hero product to his fifth, I’ve come to recognize his distinct recipe for success. As a founder and formulator, Josh only starts down the path of new product development if he earnestly believes that he can create a one-of-a-kind product in the category. If it’s going to be a runner up, he won’t even bother.  This all or nothing approach means that a new product must be truly innovative, unequivocally effective and broadly appealing. It must disrupt the category and outperform the status quo.  And it must be accessible. 

So when Josh considered the creation of an acid toner, he took his time. There were several examples of successful acid toners already in the market, and he questioned if the “astringent on a cotton ball” fad had already faded out. But, as he tinkered, tested, and perfected through trial and error, the opportunity for real product innovation became crystal clear. Most acid toners rely heavily on the zingy resurfacing benefits of the acids themselves, which can leave the skin tingly and taut – the well-known sensation of immediate satisfaction. This has become the expected experience – the status quo – of acid toners. But what if we could get all of the stingy exfoliation of an acid, as well as skin-softening, collagen-boosting, pH-balancing, and ultra-hydrating benefits at the same time? 

Creating an acid toner that felt more like an active serum, didn’t strip the skin and delivered nutrients to help rebuild the collagen-elastin meshwork and restore luminosity, became the new goal. But, for Josh Rosebrook, formulating is about the journey, not just the destination.

It took two years and countless iterations before Josh felt he had a winner. Acids can be difficult to work with and can overpower the subtle power of other botanicals. But finally, he saw the light at the end of the tunnel. The ultimate test was when he eliminated all other treatments from his routine for 2 weeks to see how his skin would respond. Just using it once a day, he noticed his skin was brighter, more even-toned, dewier and had a bit more bounce. His winning formula worked yet again.

Our August Discovery celebrates the arrival of Daily Acid Toner, featuring an exfoliating blend of malic, citric, tartaric and glycolic fruit and flower acids are gently and effectively carried into the deeper layers of the skin via a synergistic base of skin-soothing, ultra-hydrating, pH-balancing minerals and plant actives from montmorillonite clay, sea kelp, Irish moss, sodium PCA, organic vegetable glycerin and hyaluronic acid. Galactoarabinan from the Larch tree encourages cellular renewal, while whole plant extracts of turmeric, calendula, chamomile, echinacea, and green tea deliver your daily dose of antioxidants. Two Hero-worthy Sidekicks, Hydrating Accelerator and Nutrient Day Cream Tinted , make this daily trilogy a universal regimen that works well for any skin type.

While Josh likes to use his Daily Acid Toner only once a day, there’s no reason why it shouldn’t be used more! This month, we offer an AM/PM ritual for around-the-clock care, featuring advanced, synergistic formulas that masterfully blend collagen-boosting, glow-inducing phytonutrients for optimal skin health.

HERE’S ONE WAY TO PLAY WITH THIS MONTH’S HERO PRODUCT:

MORNING:

Lather & Massage 

Wash away dirt, bacteria and debris with two pumps of Complete Moisture Cleanse, a light oil and honey cleanser that purifies skin while protecting its acid mantle barrier.

 

Emulsify, Tone, Plump.

With cleanser still on, mist Hydrating Accelerator to emulsify, then remove with a warm, damp cloth. Follow with a few mists on damp, cleansed skin.

 

Increase Skin Hydration.

While the face is wet with the Hydrating Accelerator, apply two drops of Hydration Boost Concentrate and press into face and neck with a light upward motion.

 

Moisturize and Protect. 

Let skin dry, then apply a quarter teaspoon (2-3 pumps) of Nutrient Day Cream SPF 30. Apply liberally. This sheer tint will only enhance natural skin tone while providing SPF protection.   

 

EVENING

Cleanse without Stripping.

Pump a small amount of Complete Moisture Cleanse into clean, dry hands, and gently massage into dry face with circular motions. Rinse, then pat dry.

Exfoliate and Hydrate.

Add a quarter-size amount of Daily Acid Toner to a cotton round and swipe generously over face. Feel the subtle stimulation of the acids at work.

Refresh and Plump.

Generously mist Hydrating Accelerator onto freshly toned skin to soothe and enhance delivery and penetration of hydration and nutrients.

Increase Skin Hydration.

While the face is wet with the Hydrating Accelerator, apply two drops of Hydration Boost Concentrate and press into face and neck with a light upward motion.

 

Seal It In.

Just a small amount of Vital Balm Cream seals in hydration and nutrients with its base of aloe vera, whole organic plant actives and rich oils. 

Discover. Share. Win!

Share your unique ritual featuring this month’s Hero on Instagram Stories or on your feed for your chance to win this entire collection. #DIYHerogram