A collection of hair loss support products available at Beauty Heroes

Hair Today. Hair Tomorrow.

Thick and shiny. Bouncy, wavy. Long and healthy. Silky smooth. Attaining enviable hair is such a part of our culture’s beauty narrative, they even made a sixties rock musical about it. But enter stress, hormones, aging, a pandemic, and that hair down-to-there turns out to be thin, prone-to-breakage, I-hate-my-hair hair. Hair loss in women is on the rise, and that includes our lashes and brows. Ouch.

So how do we attain and maintain healthy hair throughout our lifetimes? Luckily there are a number of good-for-you solutions that work. But before we get to those, a little hair history.

In the late eighties, hair treatments containing minoxidil or finasteride became the panacea for hair loss. Neither came without its concerns, though. Originally prescribed for the treatment of high blood pressure, minoxidil came with side effects like itchy eyes, unwanted hair growth in strange places–and was suspected to be highly toxic to cats. And finasteride was originally prescribed as a treatment for male prostate enlargement. Enough said.

Of course, some turned to home remedies for hair loss in women. There has long been a DIY subculture that espouses the benefits of olive oil, aloe vera, mayonnaise, egg and onion juice to stimulate hair growth, but for many reasons these may not be the best long-term solutions.

Recently, there’s been a reported surge in hair loss in women, and the timing is no coincidence. While there are many reasons that hair thins, breaks, or just doesn’t seem to grow, a year of WFH and WAE (Worry About Everything) can certainly contribute. As can just getting older, the inevitable hormones, even illness. All can lead to reduced hair growth that can lead to baldness.

As with any rise in consumer demand, we’ve witnessed a rise in new solutions, too.

Modern science, often based on traditional ingredients and methods for treating hair loss, thinning, and breakage are now rightfully in the hands of a proactive beauty world. Over the last year, several of our brands have developed advanced solutions for thickening, protecting, and nourishing our thinning, but thankful, locks.

Whether you choose to target scalp stimulation and growth, sip a collagen cocktail, or smooth a blend of botanicals into your thirsty hair and body, we invite you to browse our selections.

Maya Chia Power Fol


Think of this as skincare for your scalp. A rich, mega-blend of peptides, amino acids, collagen, antioxidants, fermented minerals, phytoactives, and adaptogens that applies effortlessly and absorbs quickly, addressing hair thinning where it originates–the follicle level on the scalp. The lightweight spray encourages the look of denser, stronger, healthier hair while minimizing the appearance of hair fallout. Bonus: the pea peptides provide immediate visible volume in addition to delivering long-term benefits.
Double Bonus: See results in as little as 90 days (if not sooner), with peak results visible in 120 days.

Maya Chia Power Tool


Gua sha, from traditional Chinese medicine, is a natural therapy that involves scraping your skin with a massage tool to improve circulation. Turns out what’s good for your skin is also good for your scalp. This simple, multi-use tool made of Bian stone helps stimulate the hair follicles–sort of a wake-up call for your hair. Unlike a comb, this tool should be used in short strokes, wiggling back and forth on the scalp. Feel free to use it on your face, too. After all, who doesn’t want to get rid of puffiness and tension while smoothing the look of fine lines and wrinkles.


Treat your body, treat your hair. Missing elements in our internal body care often reveal themselves through our hair follicles, resulting in thinning, breakage, and ultimately hair loss. By ingesting this potent complex of multi-vitamins, minerals, plant extracts, and hair essentials like Biotin, Kelp, Saw Palmetto and Horsetail, you promote thicker, healthier, stronger hair. A simple combination of plant medicine, science, and common sense to help you unstress your body and nourish your hair.

RANAVAT Mighty Majesty Fortifying Hair Serum


Modern science fuses with artisanal tradition to help control breakage, strengthen hair follicles, repair dry and damaged hair, and nourish your scalp. This lightweight serum is infused with sunflower oil, jasmine, and Amla, an ingredient long used traditionally in Ayurveda. The luxe blend rejuvenates skin, scalp, and strands. Use it daily on wet or dry hair, or use it as a hair mask that can be worn overnight for a luxurious and effective deep conditioning.

Mukti Collagen Booster


Collagen, the most plentiful protein in our bodies, is also the most fleeting. But now, you can replenish that collagen by sipping your way to more youthful looking skin, shiny, silky-looking hair, and stronger-feeling nails. This boost of pure hydrolyzed collagen peptides is fortified with antioxidants and a delicious blend of wild berries, and it’s bursting with vitamins, minerals, carotenes, protein, and Omega-3 fatty acids. Raise a glass to your skin, hair, and nail health.


A natural combination of botanicals like hickory bark, coltsfoot, and watercress extract, in a base of aloe and honey, make this a remarkably innovative serum for those who need lash and brow help. This, organic serum is non-toxic, long-lasting, and effective in creating the look of healthy lashes and thicker brows. Used consistently, you can expect results within 6-8 weeks, often sooner.

Fitglow Night Lash + Brow Serum


You’ll sleep better knowing you’re using a serum created for and by women. This effective serum helps to minimize the appearance of breakage while making lashes look longer and brows, fuller. Superpower ingredients, including lupines, peptides and grape stem cells, work overnight to restore and amplify lashes and eyebrows to optimal appearance. Sweet dreams.

Stress, hormones, and aging are nothing new, and they’re not going away anytime soon. But the fallout doesn’t have to be our hair. As with our skin, systems and spirit, clean and healthy beauty rituals keep hair healthy and strong in the midst of life’s biggest struggles.