One thing I’ve learned throughout my career is that companies and brands are living, breathing, evolving organisms. As we approach seven years of Beauty Heroes discoveries, it’s wonderful to experience the evolution of my favorite green beauty brands first-hand. And no evolution has been quite as exhilarating and fun-filled as that of LILFOX and its creator, Alexis Rose. This month marks our fourth discovery with this eponymous brand, and it brings us two exciting new luxury green beauty products that are unlike anything I’ve ever tried. They reflect the personal journey the creator has been on to elevate and create green beauty alternatives to popular conventional products, delivering efficacy and real results with her own uniquely whimsical personality.
Before we talk about these two new products, let’s review our previous LILFOX Heroes and Sidekicks.
Our first Hero product was LILFOX Jungle Glow, a decadent honey enzyme cleanser, mask and exfoliant. To this day, it is one of the most decadent products in green beauty. Opening a fresh pot is like opening a pot of green beauty gold. Our sidekick was Cleopatra Resurfacing Beauty Mask, a powdered mask that does exactly what it says it will do, effortlessly resurface the skin with a unique combination of fruit enzymes and clays. These two products together are a powerful combination and are easy to use at home as a wonderful at home treatment. I know, I do it often.
Our second Hero product was LILFOX Prickly Pear Illuminating Serum, a gorgeous omega and antioxidant packed serum that I feel is quintessentially LILFOX. The texture of the oil, the scent and the performance are a perfect synergistic blend of experience and efficacy. The sidekick was Kalahari Eye Serum, a crystal infused roll-on eye treatment boasting organic coffee, pomegranate, passionfruit, Kalahari melon and more to deliver real eye smoothing action. It’s become a staple in many of your skincare routines.
Last year we launched LILFOX Haute C, a product that was deeply personal for Alexis as she spent two years working on a stable vitamin C serum that would rival traditional cosmeceuticals. I think she did that, and then some. Haute C is my Hero product, with 15% Tetra-C combined with Niacinamide, Kakadu plum and camu camu. The beautiful texture of this serum and refreshing mint, sage and citrus aromatics give this product the flair that I find synonymous with LILFOX. The Sidekick was Dewy Bean Dream Bedtime Smoothing Mask, an alternative-to-retinol treatment mask in a gel format that got its inspiration from K-beauty. This evolution from LILFOX’s classic anhydrous products to this new format was exciting, and so very well received.
Alas, this month through our Beauty Heroes July Discovery, we are launching LILFOX’s newest Hero product, Marshmallow Poof 15% Peptide Concentrate Firming + Filling Cream. Don’t let the whimsy of the name fool you, this stuff is filled with anything but fluff. The first thing you’ll notice about it is the periwinkle color and gel-cream texture that is unlike anything I’ve ever touched in the green beauty space. Marshmallow Poof is abundant with a 15% concentration of 5 unique cell communicating peptides and offers a needle-less, painless alternative to wrinkle filling, line freezing solutions. The cocktail of neurotransmitter peptides is shown to work effectively and painlessly to relax muscle tension, tighten the skin’s appearance and leave it looking revitalized and firm.
In the formula you’ll find shiitake mushroom extract that supports the peptides in their muscle relaxing function, superoxide dismutase, a second-generation antioxidant synergistically boosts the other antioxidants in the formula such as edelweiss. Purslane, used in Traditional Chinese Medicine to boost circulation helps to activate the niacinamide vitamin B-3 and tetrahexyldecyl vitamin C in the formula. Crushed malachite powder offers up its wealth of essential minerals and nutrients for a complete formula that goes on like a dream and smells like you’ve landed in LILFOX heaven. I think this product is peak-LILFOX and I simply can’t wait for you to try it. Alexis, you really outdid yourself with this one!
If that weren’t enough, this month’s Sidekick is also a new creation from Alexis, Acid Glow, a mega-watt multi acid blend of lactic, glycolic and tartaric acids combined with an extravagant 10% multi-weight hyaluronic acid that smoothes the skin while infusing it with moisture. This modern mask is anything but a flash in the pan with creamy texture that belies its polishing power from louts and bamboo powder, which offer a second round of resurfacing to ensure no dead skin cell is left behind. And in true LILFOX fashion, the blend includes organic prickly pear seed, maracuja and moringa oils with a dose of niacinamide that offers unparalleled brightening benefits. This brilliantly hued, rapid retexturizing acid treatment takes your skin form lackluster to lit in under 5 minutes. Use as a pre-event treatment to get glowing in no time.
If you have yet to join Beauty Heroes, this is a great opportunity to discover some of the most innovative products in green beauty before July 20th.
Now that your social calendar might be starting to get back on track, we’ve crafted a LILFOX ritual incorporating this month’s Hero and Sidekick for a night out. Prep, tone, smooth, cool and blur fine lines before you go out and take a walk on the wild side.
Here’s one way to play:
Prep with this hot pink Acid Glow.
As wild as it is, it only lasts 5 minutes, but it’ll take your skin from lackluster to lit. Gently spread onto cleansed face, neck and décolleté (you’ll feel the oddly satisfying tingle); wait up to 5 minutes; rinse with cool water and pat dry.
Mist with Aphrodite Toning Mist. This cooling, hydrating mist combats signs of aging and soothes skin. Hold 8-10 inches away from face and generously mist after cleansing or masking.
Brighten, tone and discover truly radiant skin with Prickly Pear Illuminating Face Nectar. Use dropper to dispense 2-5 drops onto fingertips and massage into face for one minute to stimulate circulation. Apply before going out for a dewy radiance or to cleansed skin after you get home for a healing night’s sleep.
Roll your eyes with Kalahari Eye Serum. This nutrient-rich, peridot crystal infused formula lends a smooth, restored and tightened effect to that delicate skin around the eyes. Gently roll the applicator back and forth once to clean skin under and around the eyes. Pat area with fingertips, wait about 3 minutes to allow the serum to absorb.
Fill, tighten and relax your skin with Marshmallow Poof–your needle-less, painless alternative to wrinkle filling, line-freezing solutions. Pump 2-3 drops onto fingertips and gently press into facial skin, neck and décolleté. Allow crema to absorb for about 2 minutes while you practically witness skin tightening, smoothing, firming and wrinkles disappearing. Apply make-up, dancing shoes.