When people discuss clean beauty brands, the focus is typically on the ingredients used in the products. People love the idea of beauty brands openly and honestly using all natural ingredients that are safe and effective so they do not have to worry about harsh chemicals or fillers in their daily care products.
However, we still want to take time for conversations regarding some of the other elements that go into creating a brand. There are so many other aspects involved in creating products that some clean beauty brands put a great deal of thought into, we feel like it should be discussed more. One of those aspects is in the packaging.
It is somewhat common for clean beauty brands to put more effort into their packaging to make it as sustainable as possible. One of the best examples of this is Meow Meow Tweet with their deodorant packaging in particular. This brand has valued low waste solutions to packaging since it was founded and has only carried on and expanded that mission over the years.
The Meow Meow Tweet deodorant is a highly popular product and often acts as the introduction for people just beginning to use natural deodorants. It is hand-crafted in small batches using natural ingredients like sunflower seed oil and arrowroot powder for a comfortable, fresh, and dry feeling. You can tell that so much care and attention to detail has gone into creating this product, and that same energy has gone to the packaging as well.
Currently you can purchase a Meow Meow Tweet deodorant in stick or cream form, with or without baking soda, but no matter which one you purchase, you will be able to see the efforts towards sustainability in packaging that we are referring to. Meow Meow Tweet does a great job of creating more eco-friendly product packaging and that is something we feel is well worth discussing.
Commitment to Low Waste
Just looking across the board at all of the products Meow Meow Tweet offers, there is an apparent effort towards sustainability and low waste packaging. They consider the type of product they are formulating and identify what is the best possible packaging for that particular product that will minimize waste while still providing consumers with a positive user experience.
Recyclable & Sustainable Materials
If you look at all of Meow Meow Tweet’s products, you will begin to see a pattern. Everything is packaged using materials that are easily recyclable or reusable in some way or another. The Meow Meow Tweet deodorant sticks use cardboard tubes that can be thrown into your compost bin once they run out.
The cream deodorant formula comes in glass containers that can either be recycled or repurposed for anything you want. Glass is a highly sustainable material that can be recycled an infinite number of times, so it does not have to end up in a landfill like single use plastics often are. With all of this thought being put into their product packaging, it is reassuring to know that Meow Meow Tweet is actually following through on this commitment to zero waste products.
They did not settle for what they already had in place, but in fact, continued their efforts across their collection of personal care products, which are typically repeat purchases for people. Those who rely on Meow Meow Tweet deodorant for daily use can feel a little more confident that all of the products they are using will not end up in a landfill.
Buy Bulk Refill Program
In their efforts to be more sustainable and responsible with their product packaging, Meow Meow Tweet has even taken things a step further and began a bulk refill program that allows customers to purchase their favorite products (like the Deodorant Cream) in larger sizes. They can use these as refills for their products, or use them as they are before sending them back to the company to be used again indefinitely.
This sort of program is excellent for customers who use these products on a regular basis and know that they are going to go back for replacements at some point. The bulk refill sizes are sold at a much better value, which allows you to save on your favorite personal care products that you use everyday.
This program also cuts down on the amount of potential waste generated by their products, and allows them to close the loop more by having their used containers return to them. It is yet another way that Meow Meow Tweet takes control over their packaging and focuses their efforts on reducing waste, while also maintaining a positive customer experience. It is what we have come to expect from them and we love the example they are setting for other beauty brands in the process.
Get a better look at the packaging on all of these products by visiting the Meow Meow Tweet collection in the Beauty Heroes online store now. Also feel free to message us at hero@beauty-heroes.com if you have any questions about these products or need some recommendations on where to begin.
The Meow Meow Tweet deodorant is a fan favorite in both the cream and stick format, but they also offer other plant-based body care products that you might be interested in adding to your routine as well.
