Beauty Heroes Northern California Flagship Store

For The Thrill of It

Experience Beauty Heroes at our Novato, California discovery-based shopping destination, offering a fresh and thrilling take on healthy beauty and well-being. You can count on the same conscious curation, sky-high ingredient standards and ‘Live Lighter. Love More.’ lifestyle philosophy, now IRL. Experience the ultimate way to discover healthy beauty with a holistic bespoke facial in Novato in our luxurious private treatment suite.

Our Skincare Service Menu

Beauty Heroes Novato, California Store Interior

Beauty + Wellness Hospitality

Sip on botanical teas and infusions, served up on a sustainable platter to keep you chill while you shop. Avoid ‘beauty discovery overload’ with our flight of heroes service, a curated assortment of product samples for you to experience from the comfort of our beauty lounge. And book a customized facial in Novato to discover healthy beauty through curated beauty rituals.

Novato Store

Skin Services

Beauty is more than skin deep, but you’ve gotta start somewhere. Discover the transformative power of healthy beauty with a Beauty Heroes facial in our Novato store and skincare studio, uniquely crafted for maximum results and customized for you. Each facial service is intentionally priced the same so your experience is based on your skin needs, not your budget.

90 min $175
75 min $155
60 min $135

Makeup Services

Special Occassion – 45 min $75
Makeup Lesson – 60 min $85

Waxing Services

Brow - $30
Lip – $20
Chin – $20
Lip + Chin – $30
Full Face – $55

Tinting Services

Lash – $40
Brow – $40
Lash + Brow  – $75

Hospitality is a core value at Beauty Heroes. In order for us to schedule the perfect facial or waxing service for you, call to schedule your facial in Novato at 415.895.1480 or email us at

Holistic Skincare Service Menu


Join us for in-store events.
Meet brand founders, wellness experts, and more!

Upcoming Events:

Get An Instant Lift with SkinOwl Founder, Annie Tevelin
Thursday, August 18th | 12-3pm
Join us for an in-store event with Annie Tevelin, Founder of SkinOwl. This makeup artist turned skincare founder serves the best tips for better skin. Annie will be demonstrating her technique for an instant face lift using the SkinOwl Glow Stick. Come in and leave lifted, from face to spirit.

True Botanicals Mini Facial Event
Friday, August 19th | 12-6pm
Start your weekend off with glowing skin and a complimentary mini-facial from luxury skincare brand True Botanicals. Each treatment will include a cleanse, resurfacing mask and massage and a gift to take your glow home with you. Call the Novato Store at 415.895.1480 to confirm your spot, limited spots available.

Beauty Heroes Novato Store Anniversary Celebration
Thursday, September 8th | 5pm-7pm
Join us as we celebrate the third anniversary of our Beauty Heroes Novato Flagship Store!

Stay tuned and sign up for our newsletter to stay up to date on upcoming events!

Commitment to Sustainability

To Sustainability

Sustainability is central to everything we do. We’re on a mission to use less, live lighter and love more everyday, and show that the thrill of beauty discovery is not about consumption, but transformation. From a dedicated “Blue Beauty + Lifestyle” offering to events and workshops on Everyday Sustainability, come discover all the ways to become a more conscious consumer.

Find us IRL

817 Grant Avenue, Novato, California

Less than 30 minutes North of the Golden Gate

Store Hours

Mon: Closed
Tues-Sat: 11am – 6pm
Sun: 11am – 4pm

Call with questions or to schedule services: 415 895 1480

Want to stay in the know of all the exciting things we are doing in Novato?

Sign up for our Novato Store email list to receive updates about in-store events, our Flight of Heroes offering, and more!