Beauty Heroes Northern California Flagship Store
For The Thrill of It
Experience Beauty Heroes at our Novato, California discovery-based shopping destination, offering a fresh and thrilling take on healthy beauty and well-being. You can count on the same conscious curation, sky-high ingredient standards and ‘Live Lighter. Love More.’ lifestyle philosophy, now IRL. Experience the ultimate way to discover healthy beauty with a holistic bespoke facial in Novato in our luxurious private treatment suite.
Beauty + Wellness Hospitality
Sip on botanical teas and infusions, served up on a sustainable platter to keep you chill while you shop. Avoid ‘beauty discovery overload’ with our flight of heroes service, a curated assortment of product samples for you to experience from the comfort of our beauty lounge. And book a customized facial in Novato to discover healthy beauty through curated beauty rituals.
Skin Services
Beauty is more than skin deep, but you’ve gotta start somewhere. Discover the transformative power of healthy beauty with a Beauty Heroes facial in our Novato store and skincare studio, uniquely crafted for maximum results and customized for you. Each facial service is intentionally priced the same so your experience is based on your skin needs, not your budget.
The Hero Worship Facial
90 min $190
75 min $170
60 min $150
The Hero Worship Facial 2.0
90 min $240
Teen Spirit Facial
60 min $135
The Face Lift $99
Makeup Services
Special Occassion – 45 min $75
Makeup Lesson – 60 min $85
Waxing Services
Brow - $35
Lip – $20
Chin – $20
Lip + Chin – $30
Full Face – $75
Tinting Services
Lash – $40
Brow – $40
Lash + Brow – $75
Hospitality is a core value at Beauty Heroes. In order for us to schedule the perfect facial or waxing service for you, call to schedule your facial in Novato at 415.895.1480 or email us at novatostore@beauty-heroes.com
Holistic Skincare Service Menu (PDF)
Events
Join us for in-store events.
Meet brand founders, wellness experts, and more!
Upcoming Events:
Ayuna Mini Facials | Saturday, October 25th
Ayuna Co-Founder Begoña San Juan will be at Beauty Heroes for a day of private, hands on treatments. Each 30-minute appointment is a precision ritual tailored to your skin – mindful touch, expert technique, and Ayuna’s performance formulas working in concert. Guests leave with very generous Ayuna gifts to continue the ritual at home. Appointments are extremely limited.
Ayuna Masterclass | Sunday, October 26th 9:30-10:45am
Begoña San Juan, Co-Founder of Ayuna and world-renowned Master Esthetician, is traveling from Spain to lead an in-depth masterclass at Beauty Heroes. Join us on a beautiful Sunday morning for a full, guided immersion into mindful beauty – learning to weave breath, touch, and presence into every step of your ritual – delivered with Ayuna’s hallmark of quiet luxury. This transformational masterclass will explore the range of Ayuna, with techniques taught by the maker, prepare to experience beauty through a new, holistic paradigm. Book your tickets here.
Activist Masterclass | Saturday, November 8th 9:30-10:45am
Join Activist Founders Gabrielle Mirkin and Luke Harwood for a very special masterclass. Learn all about the power of mānuka honey while enjoying honey infused bites, a full honey tasting, and honey inspired mocktails. Tickets to be released soon.
Stay tuned and sign up for our newsletter to stay up to date on upcoming events!
Commitment
To Sustainability
Sustainability is central to everything we do. We’re on a mission to use less, live lighter and love more everyday, and show that the thrill of beauty discovery is not about consumption, but transformation. From a dedicated “Blue Beauty + Lifestyle” offering to events and workshops on Everyday Sustainability, come discover all the ways to become a more conscious consumer.
Find us IRL
817 Grant Avenue, Novato, California
Less than 30 minutes North of the Golden Gate
Store Hours
Mon: Closed
Tues-Sat: 11am – 6pm
Sun: 11am – 4pm
Call with questions or to schedule services: 415 895 1480
Want to stay in the know of all the exciting things we are doing in Novato?
Sign up for our Novato Store email list to receive updates about in-store events, our Flight of Heroes offering, and more!
