AYUNA Skincare: Less is More

Over a decade and another lifetime ago, back when I was a Spa Director, I knew Begoña Sanjuan as a master international educator. Back in the day, we collaborated on several different events, and I always marveled at the deep knowledge and passion she had for her work. Imagine my delight, and the déjà vu, when I connected with her again just two years ago, and this time both of us as founders of our own companies. AYUNA skincare was founded by Begoña and her business partner Isabel Ramos, a scientist and master formulator. With over 40 years of combined experience in skin care and spa industries, the two Spanish-based beauty veterans created the AYUNA skincare line on the premise of “skin fasting”, a scientifically-sound practice of feeding skin only what it needs, essentially starving it of toxins, inflammatory-causing agents and overstimulation.

Since our launch of AYUNA at Beauty Heroes last year, and as the brand continues to grow, I am consistently impressed with the way the company approaches new product development. Isabel and Begoña are simultaneously focused on innovation and essentialism, as they release new products that leverage the latest developments in green cosmetic chemistry and uncovering the inherent benefits botanicals have on the skin. This month AYUNA introduces its new Body Cream, an advanced formula that brings in the prebiotic benefits from Noni (a potent tropical fruit) Stem Cells, which naturally inhibit the growth of the bacteria that cause acne, staphylococcus and other fungi.

Last summer I caught up with Begoña on the Indie Beauty Expo showroom floor to get to the root of topical fasting. Discover what makes Begoña’s five products so exquisite and how she and Isabel created the most intoxicating aroma in the industry. Watch and learn why AYUNA skincare is one of the most coveted (and clean) luxury lines in Indie Beauty!


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