Behind the Scenes with Josh Rosebrook
Beauty is universal. And while that sounds cliché, I’m referring to the fact that beauty is no longer reserved for a woman, nor for only a particular kind of woman. Universally, people are making better choices for their overall wellness. As the founder of Beauty Heroes, I engage directly with both male and female clients from a wide range of ages, countries and backgrounds and it has become clear to me that the tides are truly changing. People from all walks of life are taking better care of themselves – their skin and their whole being. As Josh Rosebrook explains, true beauty comes from within, and is a sign of wellness and vitality.
I recently had the opportunity to go behind the scenes with Josh Rosebrook in Palm Springs, California as we sat down over lunch to talk about the changing definition and audience for beauty. I expressed how confident and comfortable I was in recommending the Josh Rosebrook Skin and Hair Care line to both men and women of all ages. Our conversation inspired a discussion about how beauty can and should speak to everyone, and how truly healthy, holistic beauty could be nothing short of universal. I hope you enjoy the result of our conversation as we learn how he formulates his products that are well loved by so many from our diverse group of Beauty Heroes.
What were your origins in creating skincare? How did you learn the art of formulating?
I’ve been fascinated with natural skin care since I was a teenager. I went on to attend cosmetology school and studied the biochemistry of the skin, scalp and hair. When I first started making products, my process unfolded from a realization that I could make better performing products than what was available to me at stores. In the beginning, I worked instinctually and ultimately developed skills and knowledge of formulating through trial and error. Trusting my intuition very quickly became my most valuable artistic asset. I spent a great deal of time researching, testing and experimenting with natural ingredients, and developed my own comprehensive understanding of how plants and herbs really worked in cosmetic formulations and with the skin and body. When it came time to advance my formulations to treatment level products and release them on the market, I partnered with an incredible natural cosmetic chemist to collaborate with and help me achieve the high performance, professional products I needed to create. My team and I have worked together for 11 years now and share an uncompromising vision for perfection, along with a mutual obsession on how organic plants work at the highest level in a formula, and how to successfully deliver those powerful nutrients into the skin and body for real results. It’s very exciting.
What’s your workspace like? What inspires you?
My creative workspace is very special, it’s a sanctuary, filled with herbs, oils, essential oils and all kinds of plant ingredients to create with.
I think moments of real inspiration very much come from higher consciousness and happen through alignment with your Spirit, all day long. More specifically peace, quiet, meditation, yoga, great conversations, time in nature, friends, my dog and the love in your life lead to inspiration. The incredible customers and clients we have at Josh Rosebrook very much inspire me daily.
What is your process?
I write down all my product ideas in my journal. I make lists of different types of products and what they will do for different skin types, scalp conditions or hair textures. I make lists of all the ingredients I want to include and then take more notes on how to build the product by what the base of the product will be, whether it will be an oil, cream, balm, serum, gel, or water base.
Sometimes it starts with a collection of ingredients that I’m drawn to or inspired by, and I have to figure out how to use them in the product. Sometimes it’s an all new product, where I want a specific performance, viscosity or texture and that needs to be created. Next, I work to create a version of the product and build it back and forth with my team, we participate in a creative process of making sure all the ingredients perform and synergize. We fill in any gaps to perfect the formula and we do not stop until the product performs and delivers incredible results for the specific skin, scalp or hair, type condition or texture we are developing it for.
How often do you make a new product?
I listen to what people need, what they are asking for and honestly create only what I intuitively feel is missing from the market and needed. I have many new product ideas, I am always inspired to create the products that people need and want.
When you formulate, do you begin with an ingredient or an objective?
It depends, sometimes it’s an ingredient but usually a collection of ingredients and an idea of a product that doesn’t exist yet. When I have an idea, I make a few different applications, depending on how that ingredient works best and benefits the skin or hair. During this process what really has to be taken into account is something we work incredibly hard at, and that’s how to ensure proper nutrient and active delivery into the skin and scalp. You cannot just throw plant ingredients into a bottle and think the active, beneficial constituents are going to benefit the skin. Professional formulations need to have an effective delivery system and that is what we have worked years to develop successfully – ensuring the phytonutrients and actives can be beneficial to the skin and hair.
What are some of your favorite ingredients?
Chickweed, marshmallow, shea butter, hemp seed and sunflower seed oil.
Can you share a little bit about how Josh Rosebrook sources its ingredients?
We have long-term, well-established relationships with our organic and certified organic suppliers. All of our ingredients are organic. We also have backup suppliers for each ingredient in case we need it. Our ingredients come from all over the world and are always fair trade and ethically sourced. When we have a new ingredient, it’s tested in every formulation to make sure it contributes to the synergy of the product and we always have each ingredient tested for purity.
How about a favorite product in the collection?
My Cacao Antioxidant Mask. This is the product that started everything, so it will always be my favorite child.
Do you have a creative muse?
Time spent in nature and meditation keeps me in alignment with inspiration.
Do you collect anything?
Crystals, plants, essential oils and books.
How do you relax?
I love spending the day reading, meditating, and napping at home and not leaving the house. It’s real energy management in our busy, chaotic world. I do not feel as though I need to be “doing” things in order to feel valid or worthy. Our bodies need rest and more down time than most of us allow on a regular basis.
Why do you feel our beauty and self-care rituals transcend gender?
Caring for our bodies, our health, our beauty, connecting to ourselves, honoring and loving who we are, and the vessel we travel in has absolutely nothing to do with gender. It’s understandable and easy to automatically connect all aspects of beauty, skin care ritual and sacred self-care with being female, but this exclusivity is dated and needs to evolve. Beauty is universal. Though females are the biggest consumers of beauty products we need to remember that strength, confidence, empathy and self-love are the real beauty we radiate, and it is not gender binary. All people find happiness, health and healing ritual with beauty products. We are all people and we all deserve to be included in a new, evolved perception of what real beauty is.