The Hero Edit

Davids Hydroxi™ Mouthwash & Toothpaste

Why Hydroxi™ Belongs in Your Daily Oral Care Routine

Not all toothpaste is created equal—and what’s inside matters more than you think. For decades, fluoride has been the go-to for preventing cavities and supporting enamel health, but it comes with its own baggage: concerns about toxicity, dosage sensitivity, and environmental impact. Enter Hydroxi™, a proprietary nano hydroxyapatite blend from Davids that flips the script …

Calendula's

Laurel Skin’s Petal Serum: A Sourcing Story

In the conventional beauty industry, product development often begins with a forecasted trend, a marketing gap, or a manufactured problem. A concept is sketched, actives are selected, and the formula is pieced together with lab-engineered precision. But that is not how Laurel Skin operates. When Laurel launched her latest creation—Petal Alchemy—it wasn’t in response to …