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The Hero Edit

Collection of Foria products at Beauty Heroes, including Foria Sleep supplements, cbd oils, and melts

Better Sex, Better Sleep with Foria and Beauty Heroes

What if your bedtime routine could include more than a cup of tea and an early night? Sleep and sexual wellness are both deeply connected to how you feel in your body. One invites you to slow down, soften and let go; the other can bring warmth, pleasure, connection and heightened sensation. Foria approaches intimacy …

Set of Abel fragrances available at Beauty Heroes

Meet Frances Shoemack, Founder of Abel: Rethinking What Natural Fragrance Can Be

Bringing Abel to Beauty Heroes has been a long time in the making. We’ve been exploring the New Zealand-born fragrance house for years, watching as Founder Frances Shoemack and her team quietly (and persistently) challenged some of the most entrenched conventions in modern perfumery. Abel’s premise is both incredibly simple and remarkably ambitious: create sophisticated, …

Innersense Organic Beauty Product Line

Innersense’s Around-The-Clock Hair Ritual

When your hair ritual has rhythm, every step knows what to do. This is your Innersense Around-The-Clock Hair Ritual — a weeklong wash-to-wow experience where detox, air-dry styling, deep repair, and overnight bond care come together to leave strands soft, touchable, and ready to rise and shine. Each step is designed to meet hair in …

beauty heroes ingredient standard

Breaking Down Beauty Heroes’ Ingredient Standard for Clean and Healthy Beauty

If you’ve spent any time exploring clean beauty, you’ve probably come across a long list of ingredient standards, certifications, and “free-from” claims. But what do they actually mean? At Beauty Heroes, we’ve developed one of the industry’s most rigorous ingredient standards. Every brand and every product we feature, whether in our Beauty Store or monthly …

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