Tides have certainly turned in the beauty industry at large. No longer are we talking about “going green” as the latest trend, but a sea of change that has set a new course for indie brands and large conglomerates alike. Ingredient transparency, sustainable packaging, and recycling programs are common table stakes, practically a minimum requirement …
As unconventional as it may be, this month I crossed a “bucket list” item off my list. Beauty Heroes delivered glass straws to our members around the world. Ever since the start of this company, I’ve imagined the day I would deliver a simple tool that would make it easier to use less and love …
A few weeks ago, Hawaii announced its ban on sunscreens that contain oxybenzone and octinoxate, two harmful yet common ingredients found in commercial SPFs that have been proven to harm marine ecosystems. This is a meaningful step forward to support reef safe SPF. It’s at times like these when I know in my bones we …
Ohana in Hawaiian culture means “intentional family”. Beyond blood relations, our Ohana includes friends, neighbors and community at large. And I believe that it includes nature and animals, as well. Last month, a long-held vision became a reality. In partnership with Kapua Browning, Founder of Honua Skincare, Beauty Heroes hosted a Beach Cleanup on our native O’ahu. …
As the awareness of the efficacy and benefits that green beauty for men has on the skin and our overall health expands, men are getting ever more green-curious. I often hear from our customers that their husbands and boyfriends will ‘steal’ a product from their beauty cabinet. Or, that their husband loves the scent of …
Ever notice how a day spent on the ocean leaves your skin looking more supple and your overall wellness is renewed? It’s no coincidence. Our bodies are made up of approximately 70% water and salt, the same ratio of ocean to land. The water in our bodies is diluted with about .4% salt, almost exactly …
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