What I love most about Beauty Heroes is discovering new beauty with a purpose, and then spreading their message to our community. The longer I do this work, the more impressed I am when I encounter an emerging indie brand with a distinct point of difference and a clear voice. This is a very crowded …
Ever marvel at the wholly regenerative capabilities of most plants and vegetables? Their miraculous ability to not only heal completely from a cut, but to fully regrow a stem and birth a new bud or fruit, is something that scientists have been trying to replicate in humans for decades. To some extent, we have this …
Anna Buss’s perfect balance of confidence and humility is perhaps one of the greatest assets a brand founder can possess. The creator of Fitglow Beauty is poised yet approachable, which made our introduction on the noisy trade show floor at the Indie Beauty Expo feel intimate and memorable, not a small feat in such a …
Adriana Ayales, Founder of Anima Mundi Herbals, speaks about herbalism with a wisdom beyond her years. The eloquence and ease with which she talks of the herbs and plants she works with can only come from a life lived among them. It’s clear she possesses an intuitive gift for the healing power of plants and …
Happy, Healthy 2018, Beauty Heroes Tribe! At the end of last year, I decided to bid adieu to our cute Superhero masks that came with each beauty discovery and replace them with our monthly #Herogram card, featuring the Hero product and an inspirational quote. We also upgraded our paper to be 100% recycled stock. From …
They say eyes are the windows to your soul, and we’ll take it a step further. We say eyes are the windows to your emotional and physical health. Wrinkles, puffiness and dark circles are just a few of the signs of stress, dehydration and lack of sufficient sleep (a lifestyle trifecta that usually works hand-in-hand). …
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