Anna Buss’s perfect balance of confidence and humility is perhaps one of the greatest assets a brand founder can possess. The creator of Fitglow Beauty is poised yet approachable, which made our introduction on the noisy trade show floor at the Indie Beauty Expo feel intimate and memorable, not a small feat in such a …
Adriana Ayales, Founder of Anima Mundi Herbals, speaks about herbalism with a wisdom beyond her years. The eloquence and ease with which she talks of the herbs and plants she works with can only come from a life lived among them. It’s clear she possesses an intuitive gift for the healing power of plants and …
Happy, Healthy 2018, Beauty Heroes Tribe! At the end of last year, I decided to bid adieu to our cute Superhero masks that came with each beauty discovery and replace them with our monthly #Herogram card, featuring the Hero product and an inspirational quote. We also upgraded our paper to be 100% recycled stock. From …
They say eyes are the windows to your soul, and we’ll take it a step further. We say eyes are the windows to your emotional and physical health. Wrinkles, puffiness and dark circles are just a few of the signs of stress, dehydration and lack of sufficient sleep (a lifestyle trifecta that usually works hand-in-hand). …
If there’s anything more rewarding than introducing a devoted community to new beauty discoveries each month, it’s getting to know the Founders behind my favorite brands. I am always energized and enlightened by the conversations and I always take something away, whether it’s a bit of useful education, a beauty tip or words of inspiration. …
We’re hearing so much about ‘self care’ these days, it’s easy for anyone in the who follows natural beauty to assume these concepts are a part of everyday vernacular by everyday people. I often forget that we’re a new generation of women who have the luxury of thinking in such terms. A Beauty Heroes subscriber …
Looking for something specific?
Ethically Sourced
Cruelty-Free
Non-Toxic
Consciously
Silicone +
100% Synthetic