Growing up in Hawaii, my daily ritual included a dip in the ocean. It was a part of the culture and was as habitual as brushing my teeth or eating breakfast. I knew instinctively that swimming in the ocean was good for my skin and body, but it wasn’t until I moved to the East …
People often ask me how I decide if a product is worthy of being a Hero. While I’ve cultivated and refined my Inspired Curation process over the years, the truth is that it’s my powerful instincts that guide my decision making. When I smell, touch and experience a superior, Hero-worthy product, I feel it throughout …
I’ll never forget my first encounter with LILFOX. I received a generous assortment of products, each packaged with an artful design. Immediately sensing that these products were special, I took my time to study each box, read each whimsical word, before opening each jar and bottle one by one, taking in the exotic, addictive scents. …
I started Beauty Heroes to help others discover healthy beauty brands, and I love talking about the all the good stuff in our products, the Superpowers. It’s much easier and more fun to explore the benefits of wholesome, high quality, sustainably sourced ingredients. It’s been a career-long, continuing education to try to make sense of …
Northern California is home to many beauty entrepreneurs, but it’s not everyday I get to spend quality time with them and with their families, so I felt especially honored to be invited to the Innersense Headquarters last month. Greg and Joanne Starkman, the passionate founders behind the brand, gave Beauty Heroes the exclusive on the …
We often reserve the term “Peak Performance” for endurance-related activities, from athletics to cognitive stamina. Particularly in our Western culture, how hard we push, and even how little we rest, has become synonymous with ambition. “Pulling an all-nighter” or “burning the candle at both ends” has become a humble brag in our society, proving that …
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