Hit after hit, Josh Rosebrook consistently delivers the goods. It’s the only brand to be featured in our Monthly Discovery 5 times, and from his first Hero product to his fifth, I’ve come to recognize his distinct recipe for success. As a founder and formulator, Josh only starts down the path of new product development …
If you’re new to Beauty Heroes, I’m excited for you to get to know one of my everyday Hero products, Velo from Ayuna. If you were with us last May, when we first introduced Velo in our monthly Beauty Discovery, this will be a welcome reintroduction. If you’re new to Beauty Heroes, I’m thrilled to …
Being from Hawaii myself, it’s no surprise that over the years, we’ve featured Hawaii-based and inspired artisan beauty. Hawaii is a special place on this planet, a healing place. If you’ve been there, you know. If you’ve lived there, it’s always in you. Over the past months, I’ve enjoyed getting to know Leah Klasovsky, a …
One of the most common questions I get is, what exactly does blue beauty mean? Instead of answering that question today, I thought it would be best to take a closer look at a brand that has been working diligently at going blue. Beauty Heroes has been in partnership with Innersense Organic Beauty for almost …
This summer, LILFOX, the brand synonymous with green beauty luxury, decadent aromatic rituals and coquette whimsy introduces their newest skincare series, appropriately titled the LILFOX Couture Collection. The debut includes two layering pieces that elevate the line with carefully selected and sourced high potency active Vitamin C and botanical Vitamin A chosen by formulator Alexis …
As Blue Beauty has evolved from a conversation into a movement, a common question remains: what is the difference between Green and Blue Beauty? Perhaps the best way to answer this question is by way of an example. The month, in a very special Blue Beauty Limited Edition, we showcase a true Blue Beauty innovation: …
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