2020 is here, and it brings the promise of a fresh start. While every new year signals new beginnings, this year feels especially auspicious. Maybe because it’s the start of a new decade, or because it’s an election year. All we know is that we’re more inspired than ever to bring new brands and fresh …
It’s been just over three years since launching our very first Honua Skincare Hero product, >Aloha Youth Serum, which is still an everyday Hero product in my morning routine. Over the last few years, as I’ve witnessed Honua’s growth from indie beauty darling to leading Hawaiian skincare brand, I’ve remained impressed by the brand’s commitment …
For anyone who has suffered, or watched a loved one suffer, through an autoimmune disease, you know that the road to recovery can be paved with mysterious, hard to diagnose symptoms as well as physical and emotional setbacks. Because ‘autoimmune disease’ is an umbrella term that covers many illnesses, and the myriad causes are still …
One brand, one full sized product? What’s the fun in that? Only 5 short years ago, when Beauty Heroes just launched, this sentiment was expressed more than once. In an era of sample boxes, our concept was disruptive, and it took time to earn your trust. Growth was slow but steady, and each month, as …
In our modern world of over-saturation an abundance of options and short attention span, it’s important to me that we stay connected to our values of conscious consumption. Rather than always introduce only new brands, I often fall back on a tried-and-true (and somewhat outdated) virtue: when I find a good thing, I stick with …
Ayuna wants us to pay more attention to our body. Inspired by the emerging field of psycho-dermatology that connects skin with our emotions, Ayuna introduces their concept of BEAUTIFULNESS, a discipline that adapts the teachings of mindfulness into the realm of beauty to stimulate the skin-brain connection through personal care. Their hypothesis is that reducing stress …
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