If you have the fortune to meet Axiology Vegan Lipstick Founder, Ericka Rodriguez, in person, you’ll quickly learn that for this California-born beauty, she’s not into playing small. A vegan since her tween years, Ericka has been an advocate against animal cruelty for as long as she can remember, using her voice to protect the …
There’s no question about it: Natural beauty is blooming, and in the grand scheme of things, this is a very good thing for all of us. It signals a movement towards greater awareness, discernment, transparency and advocacy. It’s pushing conventional personal care companies to clean up their act, and even if they never win clean …
When I stumble upon a new skincare or beauty brand, I start with Why. “Why did this Founder have to create this brand?” More often than not, there’s a compelling story that captivates me, and I immediately want to share it with the Beauty Heroes Tribe. But, when I first discovered LINNÉ Botanicals, my first …
A distinguishing factor of Indie Beauty brands is that more often than not, products are formulated based on the founders’ personal values. SkinOwl Founder Annie Tevelin so perfectly demonstrates this in the relaunch of her Hero product, Beauty Drops PM. When Annie discovered the high quality extract of Mangosteen that was not only the solution …
When it comes to clean beauty, there’s more that unites us than divides us. I have the privilege of collaborating with a great number of founders of clean beauty brands, and indeed, while their success stories are as varied as their products themselves, there’s one common theme that underlies them all: a steadfast commitment to …
When I think about how to be achieve super hydrated skin, images of water come to mind. Splashing my face in the morning, drinking my required 64 ounces per day, even spritzing my skin with a refreshing hydrosol. What doesn’t come to my mind is oil. Oils deliver many important benefits to the skin, but they …
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