I’ll never forget my first encounter with LILFOX. I received a generous assortment of products, each packaged with an artful design. Immediately sensing that these products were special, I took my time to study each box, read each whimsical word, before opening each jar and bottle one by one, taking in the exotic, addictive scents. …
I started Beauty Heroes to help others discover healthy beauty brands, and I love talking about the all the good stuff in our products, the Superpowers. It’s much easier and more fun to explore the benefits of wholesome, high quality, sustainably sourced ingredients. It’s been a career-long, continuing education to try to make sense of …
We often reserve the term “Peak Performance” for endurance-related activities, from athletics to cognitive stamina. Particularly in our Western culture, how hard we push, and even how little we rest, has become synonymous with ambition. “Pulling an all-nighter” or “burning the candle at both ends” has become a humble brag in our society, proving that …
Tiny but mighty, chia seed oil packs more punch than most superfoods. Chia, often seen by its Latin name salvia hispanica on skincare ingredient labels, is a species of flowering plant in the mint family. Native to Central America, it was relied on by Mayan and indigenous people as a true superfood source due to its high protein, mineral, omega and …
Every Founder of an independent beauty brand has their story and it’s one of my very favorite things to be able to share it with the Beauty Heroes community. Starting a beauty company is not for the faint of heart. There is a lot of competition, it’s hard and even almost impossible to really stand …
Years ago, the spa I worked for was implementing the oil-cleansing method into their facial practice. It was my first introduction to the oil cleansing method and I remember how uncomfortable I felt as the company’s trainer slathered and massaged thick oil directly onto my dry, makeup-covered skin, not once, but TWICE. That’s right – …
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