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The Hero Edit

Being a Conscious Consumer: Use Less. Love More.

When I was younger, buying something – anything – always made me feel good. More was better and stuff was good and shopping gave me a buzz.  But somewhere along the way, I become a more conscious consumer. Perhaps it was one too many “instant gratification” purchases that left me feeling deflated only days later. …

Q+A With Doctor Sarah Villafranco MD Osmia Organics

Osmia (pronounced oz~mee~uh), while not a word in the dictionary, is defined by the story behind our featured January 2016 brand, Osmia Organics, and its’ founder, Doctor of Emergency Medicine, Sarah Villafranco, MD.  Osmia means ‘A sense of who you are, why you’re here, and all the ways you choose to be happy’. What might skincare …

Vintner's Daughter | Extended Maceration

Extended Maceration: The Vintner’s Daughter Process

This month’s Hero Product Selection from Active Botanical Serum by Vintner’s Daughter is complex, concentrated and potent; it’s no wonder that the process used to craft it is informed by the intense detail involved in fine winemaking. Intrigued by how this skin-transforming blend achieves it’s multi-correctional and stunning results, we asked April Gargiulo, founder of …

Jasmine Essential Oil

Jasmine is a sweet and seductive night blooming flower native to Europe, Asia, Australia and Africa with a wealth of healing benefits. Although there are more than 200 species, only two are traditionally harvested for their essential oil – Jasminum Grandiflora (Royal Jasmine) and Jasmine Officinale (Common Jasmine). A treasured aphrodisiac, Jasmine is known for …