Behind the Scenes

Graydon Skincare Launches Moon Boost Serum

A perfect match for sluggish skin: the Moon Boost Serum by Graydon Skincare is finally here! Beauty Heroes is excited to showcase a new launch from this Canadian, results-oriented skincare brand. Founded by vegan chef and yoga instructor, Graydon Moffat, this skincare line began when she was in Southern California, cooking holistically with super foods …

Fitglow

Exploring the Potential of Refillable Products With Fitglow Beauty

It’s a reality that we all live with: many of the beauty products we use and rely on every day create a significant amount of waste over time. Just consider the number of empty jars and bottles you alone throw out in a year. Certain brands are making important strides to be more sustainable however. …

Alpyn Beauty

Into The Wild: Alpyn Beauty

Introducing Alpyn Beauty, a brand that embraces the unique qualities of wildcrafted botanical ingredients. The term ‘wildcrafted’ sounds earthy and natural, sure, but sourcing ingredients from the wild is a specialized practice, and one that’s been embraced and perfected by Alpyn Beauty. Not your typical wildcrafting, green beauty formulator, native Manhattanite and Founder of Alpyn …