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The Hero Edit

Zero Waste Personal Care Products

Solid For Good

If you’ve been following along with Beauty Heroes, you’ve noticed we’ve been continually growing our zero waste personal care category online and in our Northern California store. These are the most exciting products for me to discover right now for several reasons. Professionally and personally, I love the joy of finding a product that really …

OSEA’s

OSEA: The Fruits of Ocean, Sun, Earth, and Atmosphere

OSEA’s namesake is of ocean, sun, earth, and atmosphere, a reminder that the finest ingredients come from the natural world and that OSEA’s skincare products are the combination and distillation of them. When OSEA began nearly thirty years ago, its founder was driven by a single purpose: to find and use nature’s choice resources to …

Maya Chia Power Fol

The Fol Effect

Whether from stress, hormones, aging or illness, hair thinning, and hair loss can happen to anyone. While hair naturally goes through cycles of increased shedding, if you’re finding more than your fair share in your brush or shower basin, it may be time for a Fol-on intervention. Today we’re diving deep into Maya Chia’s approach …

Biophile Fermented Face Oil

The Future Is Fermented

There is no shortage of beauty oils available on the market today– most often featuring pure plant oils for the face, body and hair – for they deliver emolliency and nourishment in a simplified, pure and preservative-free format.  Although these oils can vary in their composition, there hasn’t been much innovation with plant oils, until …