Get a FREE Inlight Chocolate Mask with orders $125+.

The Hero Edit

Modern Green Beauty, It’s About Performance

In the modern industry and marketing for beauty and wellness products, many dedicated movements and specific terminology might catch your attention at any given time. Among these are Green Beauty, clean and eco-friendly beauty, healthy beauty (our favorite) and even Blue Beauty. These movements and terms are interrelated and paint a picture of the trend …

Mukti Products

Mukti Organics X Factor

Since our launch last year, Mukti Organics has quickly emerged as one of our most trusted brands for holistic skincare that achieves results. Part organic botanicals, native Australian extracts and well-researched actives, Mukti’s formulas seem to strike the perfect balance of green beauty paired with peptides, retinol, niacinamide and Vitamin C in all the right …

Zero Waste Personal Care Products

Solid For Good

If you’ve been following along with Beauty Heroes, you’ve noticed we’ve been continually growing our zero waste personal care category online and in our Northern California store. These are the most exciting products for me to discover right now for several reasons. Professionally and personally, I love the joy of finding a product that really …

OSEA’s

OSEA: The Fruits of Ocean, Sun, Earth, and Atmosphere

OSEA’s namesake is of ocean, sun, earth, and atmosphere, a reminder that the finest ingredients come from the natural world and that OSEA’s skincare products are the combination and distillation of them. When OSEA began nearly thirty years ago, its founder was driven by a single purpose: to find and use nature’s choice resources to …

Close the CTA