Ingredient Intel

With the launch of Laurel Skin’s third compound (in a series of six), we thought it was time to pause and do a thorough introduction of this unique skincare concept. But before we dive in, it would be appropriate to briefly re-introduce the founder of the most tenured green beauty brand at Beauty Heroes. Founder …

Hydroxyapatite (aka HAp) may not be common in the oral care products at your local drugstore, but it is starting to gain popularity at dentists offices, wellness centers and of course at Beauty Heroes. All three of our oral care brands use hydroxyapatite in their toothpaste. Davids has one formula that uses the ingredient while …

Finding unprecedented and ultra-advanced formulas in an oversaturated industry seems like an impossible task, but the minds behind Ayuna are not afraid to rise to a challenge. Each new formula is an effort that carries behind it never-ending hours of study with a single obsession: affirming our brand’s values until excellence is achieved. Each product …

Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …

With the launch of their latest product, Vagus Nerve Bath Oil, OSEA completes their Vagus Nerve Collection, a trio of products that soothe and relax with an aromatherapeutic blend of essential oils in three delivery methods. Before we explore them, take a moment to learn about the vagus nerve. This vital nerve is the longest …