Long before there were awards and accolades, Beauty Heroes Founder Jeannie Jarnot had a vision that being blue was the future of beauty. Beyond clean and green, so much more than being sustainable, she had a vision for beauty brands doing their part to leave the planet bluer than they found it. This meant focusing …
Being an eco-conscious beauty company requires that we are experts on way more than lipstick and face oil. Who would have thought that some of our disciplines would become shipping logistics, retail packaging and most recently, carbon offsets? The thing that we’ve learned is that how a company transports their product to you matters, a …
To B or not to B “That is the question.” It’s already a pretty heady question, but when it comes to B Corp Beauty Brands, the question becomes ever more complex. For those of you who’ve never heard of B Corp, take a seat. We’re about to take a dive into the deep end of this …
None of us intentionally pollutes the earth. No one sets out to destroy the reefs, add to the number of plastic bottles floating in our waterways, or toss trash on our highways and in our cities. We all shudder at the thought that there are micro-particles in the water we drink and the food we …
If you’ve been following along with Beauty Heroes, you’ve noticed we’ve been continually growing our zero waste personal care category online and in our Northern California store. These are the most exciting products for me to discover right now for several reasons. Professionally and personally, I love the joy of finding a product that really …
Look at most beauty and personal care product ingredient lists, and you’ll find shea butter somewhere on them. It’s an incredibly versatile ingredient, full of essential fatty acids and vitamins and easy to grow. But, like most natural resources, not all shea is created equal, not by a long shot. Enter Naa-Sakle Akuete, the Founder …
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