Behind the Scenes

Since its initial launch, Ayuna’s Velo cream-serum has been a part of the Beauty Heroes curation delivering a uniquely textured environmental product with a luxurious experience. We’ve delivered it in our beauty discovery service and it has long enjoyed Hero-status. This year, Ayuna has leveled up its daytime Hero, advancing it into an 8-in-1 SupraSerum …

At Oio Lab, we harness the power of natural ingredients, known for their long history of use, and extracted with advanced technology — to deliver skincare solutions that offer proven and measurable results. Each product is created in Poland, in our in-house laboratory, led by a team of certified chemists and in cooperation with departments …

In the realm of skincare innovations, Ayuna unveils its latest masterpiece: NEED-LE Brightening Channeling Nectar, a groundbreaking serum designed to elevate luminosity, even out skin tone, and protect the skin’s microbiota. Aptly dubbed as “IPL in a bottle,” this transformative formula, originally introduced as ‘Terra Clara’, now finds its permanent place among the Ayuna collection, …

Not everyone can be an expert on ingredient safety, farming practices, manufacturing and packaging, and the ethical treatment of animals. But if you’re a Beauty Heroes customer, we’re guessing at least some of these things are extremely important to you, because you’ve chosen to shop a curation of brands meticulously selected for their safety and …

With the launch of Laurel Skin’s third compound (in a series of six), we thought it was time to pause and do a thorough introduction of this unique skincare concept. But before we dive in, it would be appropriate to briefly re-introduce the founder of the most tenured green beauty brand at Beauty Heroes. Founder …