We know many of you are practicing using less plastic every day of the year. But, we can’t help but take every opportunity to encourage small changes that add up to big impact. That was the intention of Rebecca Prinze-Ruiz in 2011 when she launched the first Plastic Free July campaign in Australia. Now a …
Hydroxyapatite (aka HAp) may not be common in the oral care products at your local drugstore, but it is starting to gain popularity at dentists offices, wellness centers and of course at Beauty Heroes. All three of our oral care brands use hydroxyapatite in their toothpaste. Davids has one formula that uses the ingredient while …
Finding unprecedented and ultra-advanced formulas in an oversaturated industry seems like an impossible task, but the minds behind Ayuna are not afraid to rise to a challenge. Each new formula is an effort that carries behind it never-ending hours of study with a single obsession: affirming our brand’s values until excellence is achieved. Each product …
Continually pushing the bounds of clean science, Maya Chia is well known for highly effective skincare, but is now gaining equal credibility for active, proven hair care products. Through extensive research and a serious commitment to perfecting their formulations, the company has cut through the clutter of the beauty landscape with solutions for some of …
Green beauty has come a long way since the early days of Beauty Heroes. I’ve watched brands grow, evolve, follow trends, avoid trends, fail, succeed and more. Of all the ways brands can determine their next right step, their next Hero product, the best way is to listen to their customers. Creating a brand that …
With the launch of their latest product, Vagus Nerve Bath Oil, OSEA completes their Vagus Nerve Collection, a trio of products that soothe and relax with an aromatherapeutic blend of essential oils in three delivery methods. Before we explore them, take a moment to learn about the vagus nerve. This vital nerve is the longest …
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